Software & app sale calendar
When software, apps and games are usually cheapest. Fixed dates are exact; "typical windows" are based on when the event has run in recent years, so confirm with the retailer as it approaches.
Singles Day (11.11)
The world's biggest online shopping day in Asia. App stores and software sellers serving Asian markets often run promotions.
Steam Autumn Sale (typical window)
Valve usually runs its autumn sale across US Thanksgiving week. Confirm the dates on Steam.
Black Friday
The biggest software sale day of the year: SaaS annual plans, VPNs, utilities, creative suites and lifetime deals.
Cyber Monday
Many Black Friday software offers extend through Cyber Monday; some vendors add new ones.
Giving Tuesday
A global day of giving. Nonprofit technology programmes and donation tools often promote offers.
Steam Winter Sale (typical window)
Usually runs from mid or late December into early January.
New Year productivity sales
Note-taking, habit, fitness and planning apps discount annual plans for resolution season.
Presidents Day (US)
A long weekend of retail sales in the US; some software and hardware sellers join in.
World Backup Day
Backup, storage and sync services often promote discounts around this awareness day.
US tax deadline
Tax software is usually cheapest early in the season. Free filing options exist for eligible taxpayers.
Apple WWDC week (typical window)
Mac and iOS developers often run launch and update promotions around Apple's developer conference.
Steam Summer Sale (typical window)
Typically late June into early July.
Amazon Prime Day (typical window)
Usually mid-July; software, storage and smart devices are frequent categories.
Back-to-school season (typical window)
Education pricing promotions on laptops and student software typically run from summer into September.
Amazon autumn Prime event (typical window)
A second Prime event has run in October in recent years.
Black Friday
Plan your list early. Use the deal checker to filter out inflated 'was' prices.
Cyber Monday
The last big software sale day of the year.